dane naude

dane naude

simon jones

simon jones

toby buckland

toby buckland



Dane Naude, co-founder and head coach at CrossFit Elevate, has been a prominent figure in the CrossFit community since his teenage years. Representing Zimbabwe, he has consistently demonstrated exceptional athletic prowess and dedication to the sport.

Dane’s CrossFit journey began in the teenage divisions, where he quickly made a name for himself. In 2018, he ranked 133rd worldwide in the Boys (14-15) category, securing the top spot in Zimbabwe. His upward trajectory continued as he transitioned to the men’s division, achieving significant milestones each year. Notably, in 2024, Dane secured the 23rd position at the Africa Semifinal, further establishing his reputation as a formidable competitor.

Beyond his personal achievements, Dane’s passion for CrossFit extends to coaching and community building. His commitment to fostering a supportive and challenging environment for athletes of all levels is evident in his coaching philosophy. Dane’s expertise and firsthand experience in high-level competitions provide invaluable insights to those he trains, inspiring them to reach their full potential.

As co-founder of CrossFit Elevate, Dane combines his competitive spirit with a dedication to inclusivity and personal growth. His leadership and vision have been instrumental in creating a space where individuals can pursue their fitness goals, build resilience, and become part of a thriving community.

Dane Naude’s journey from a young CrossFit enthusiast to a respected athlete and coach exemplifies his unwavering dedication to the sport and his commitment to elevating others along the way.

DANE NAUDE

Simon Jones is a dedicated and experienced coach at CrossFit Elevate, known for his technical expertise and passion for helping athletes achieve their personal best. Growing up in Dubai and attending The English College, Simon’s connection to the local community runs deep, and his journey into fitness is a testament to his commitment to self-improvement and education.

Simon has honed his skills through years of practical experience and formal training. As a member of the prestigious CrossFit Seminar Staff, he has worked alongside some of the best in the field, delivering foundational and advanced CrossFit coaching certifications. This role demands a comprehensive understanding of CrossFit’s methodology, movement standards, and safety protocols, all of which Simon brings to his coaching at Elevate. His education in sports and fitness has provided him with a solid grounding in biomechanics, programming, and athlete development, enabling him to coach individuals across all skill levels.

At CrossFit Elevate, Simon’s coaching philosophy is centered on precision, progression, and community. Whether helping beginners master the basics or guiding advanced athletes through complex movements, Simon’s attention to detail and motivational approach empower members to exceed their expectations. His role as a coach goes beyond physical training—he inspires athletes to build confidence, resilience, and a lifelong commitment to health.

SIMON JONES 

Toby Buckland is a dedicated coach at CrossFit Elevate, bringing a blend of academic knowledge and competitive experience to the team. His journey in fitness began with a strong educational foundation, having studied Strength and Conditioning at Hartpury University.

Toby’s commitment to CrossFit is evident through his impressive athletic achievements. In 2024, he ranked 108th worldwide in the Individual Quarterfinals, placing 62nd in Europe.

Beyond his athletic endeavors, Toby has contributed to the CrossFit community through coaching and mentorship. He has been featured in discussions about the dedication required to reach the CrossFit Games, sharing insights from his own experiences.

At CrossFit Elevate, Toby’s coaching philosophy emphasizes the importance of using mainline classes to enhance performance. He advocates for setting clear intentions and planning workouts strategically to achieve fitness goals, whether preparing for competitions like the CrossFit Open or pursuing personal health objectives.

Toby’s blend of academic background, competitive experience, and commitment to athlete development makes him a valuable asset to the CrossFit Elevate coaching team. His dedication to fostering a supportive and challenging environment helps athletes of all levels reach their full potential.

In addition to his coaching role, Toby has achieved notable results in recent competitions:

• 2024 Dubai Fitness Championship: Secured 2nd place overall, demonstrating consistent performance across multiple events.

• 2024 UAE Storm Games: Achieved 3rd place, showcasing his competitive edge among a strong field of athletes.

• 2024 SFA SandClash: Finished in 3rd place, reflecting his dedication and skill in high-level competitions.

These accomplishments highlight Toby’s commitment to excellence both as a coach and an athlete, inspiring those he trains to pursue their own fitness goals with determination and resilience.

TOBY BUCKLAND

INSPIRING STRENGTH and BUILDING community through MOVEMENT