The Founders’ Story:

Dane Naude & Juned Hussain – Building CrossFit Elevate

The story of CrossFit Elevate begins with two individuals who couldn’t be more different—and yet, their shared passion for fitness, community, and excellence brought them together to create something extraordinary. Dane Naude, a seasoned CrossFit athlete and competitor, and Juned Hussain, a strategic visionary and fitness enthusiast, joined forces to reimagine what a CrossFit box could be.

Dane Naude – The Lionheart Competitor

Dane’s journey into CrossFit began as an extension of his lifelong commitment to challenging both mind and body. As a fierce competitor, he pushed his limits in the CrossFit Games semi-finals in Africa, proving not only his strength but his resilience. Known for his lionhearted approach, Dane thrives on discipline, grit, and camaraderie—the core tenets of the CrossFit philosophy.

For Dane, CrossFit is more than a sport; it’s a lifestyle that demands and rewards hard work. His vision for CrossFit Elevate was born from a desire to create a space where anyone—whether an elite athlete or a total beginner—could find their potential, push past their limits, and feel a sense of belonging.

Juned Hussain – The Strategic Visionary

Juned’s path to CrossFit Elevate was rooted in his entrepreneurial spirit and love for fitness. With a background in business and a keen eye for opportunity, Juned saw a gap in the fitness world—a need for a CrossFit space that balances top-tier coaching, state-of-the-art facilities, and a welcoming environment.

As a CrossFit enthusiast himself, Juned understood the transformative power of fitness, not just physically but mentally. He envisioned CrossFit Elevate as more than just a gym; it would be a hub of inspiration, where members could grow stronger, both individually and as a community.

The CrossFit Elevate Vision

When Dane and Juned first met, it was clear that their shared values and complementary strengths could create something unique. Dane’s expertise in training and competition, combined with Juned’s business acumen, gave rise to CrossFit Elevate—a box that stands for more than just workouts.

Their goal was simple yet ambitious: to elevate the CrossFit experience for everyone. From carefully designed programs to a dry-witted, welcoming culture that celebrates both effort and humor, CrossFit Elevate is where people come to grow—not just as athletes, but as individuals.

More Than a Gym, It’s a Family

Dane and Juned’s shared commitment to building a community is what truly sets CrossFit Elevate apart. They understand that every member’s journey is unique, and they’ve worked tirelessly to create an environment where people feel encouraged, motivated, and supported at every step. Whether you’re lifting your first barbell or breaking your own records, Dane and Juned are there to cheer you on.

CrossFit Elevate is more than a gym—it’s a testament to two founders’ dedication to excellence, community, and the relentless pursuit of growth. With Dane and Juned at the helm, CrossFit Elevate continues to live up to its name, empowering every member to rise to their full potential.

This is not just their story—it’s the beginning of yours. Welcome to CrossFit Elevate.